Your website is your company’s digital home and number one marketing tool. It’s the “face” of your brand in the digital world, and if your site isn’t showing your brand in its strongest light, it could be time for a redesign. Redesigning your website can range from a few strategic tweaks and some new tools to a major overhaul. Here are five reasons to consider making the investment in a new look for your site.
1. Your Site Isn’t Responsive
In 2016, mobile usage surpassed desktop, accounting for 65 percent of all digital media time consumed. Today’s Internet users expect the same viewing and using experience across all platforms – and especially mobile. Switching out yesterday’s dense, image-heavy pages for today’s cleaner, responsive flat designs can keep visitors engaged and ready to do business from anywhere in the world.
2. Your Site Loads Slowly
If your site has been up and running for some time, chances are it takes a while for pages to load, and today’s user isn’t willing to stick around. Swapping an older design that’s overloaded with images and widgets for a faster, leaner look can improve user experience and keep visitors coming back. Moving to a faster hosting service can also help.
3. Your Site’s SEO Is Outdated
The algorithms of Google and other search engines are always changing, and those updates affect your searchability and page ranking. If your site is running on older SEO tools that don’t keep up with search engine changes, you may be missing opportunities for new traffic. A key reason for redesigning your website is to upgrade your site’s SEO tools to accommodate the new standards.
4. Your Company Has Outgrown Your Site
Over time, the focus of a business can change, and so can its brand. The site you created when you first launched your business may not reflect your current identity or the range of services and products the company offers. A redesign can refresh your image and bring your site back into line with your brand and message.
5. Your Site’s Security Needs an Upgrade
Cybersecurity is more important than ever, especially for businesses that store customer data. Security systems put in place as little as a year or two ago may not be a match for today’s sophisticated hackers. Updating security helps keep your site safe and reassures users that their information is protected.
Redesigning your website can seem like a daunting task, but outdated tools, a stagnant brand and risky security can cost you business. If your site has been around for a while and it isn’t getting the results you want, it just may be time for a face-lift.